Improve the customer experience and guiding efforts towards the online channel are two of the points that managers of the Spanish hotel sector marked as challenges for the 2016-2020 horizon, according to Trends and Evolution of Tourism in Spain report. Expectations 2016 Elaboradora by Deloitte. In this new edition of this annual report, respondents also highlight the rise of collaborative models between companies. As the results of the survey, these types of collaborations will be increasingly necessary in the future in the short term, 61% and 45% of respondents considered essential. As for the trends for the coming years, hoteliers cite five, which will determine success in the tourism sector: