Valdeorras Renews the Image of its Wine Route as a Symbol of Identity and Future Projection

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Valdeorras Renews the Image of its Wine Route as a Symbol of Identity and Future Projection

  • The new logo incorporates the image of a cave, a symbol representative of Valdeorras’ identity

 

The Valdeorras Wine Route presented its new visual identity at an event that brought together institutional representatives, wine tourism industry stakeholders, and communications professionals at the end of November. The rebranding is a strategic step to reinforce the region’s positioning as a destination linked to wine, heritage, and a sustainable development model.

 

The new logo incorporates the silhouette of a cave as its central element, a symbol closely tied to the history, landscape, and identity of Valdeorras.

 

During the event, the special representative for Valdeorras, María del Carmen González, emphasized the region’s own character, highlighting its historical link with the winery and the city as the fundamental elements of its economic and cultural identity. It also sublimates the dynamism of the territory and its ability to generate opportunities, attract employment and project itself externally without losing its roots. The vice president of the Valdeorras Wine Route, Montse Rodríguez, explained that this renewal is part of the Destination Tourism Sustainability Plan promoted by GDR Valdeorras, through the Valdeorras Milenary Wine Route project.

 

  • A new website for the Valdeorras Wine Route

 

As part of this update, Ruta has a new website that improves the user experience and makes it easier to plan visits, in addition to offering a more current vision of the destination. The project also includes a training plan aimed at professionals in the sector, with actions focused on digital marketing, design of wine tourism experiences, local gastronomy and specific training for hospitality, guides and active tourism companies.

 

It also found a service to welcome specialized content creators, invited to create ideas, heritage resources and natural spaces linked to wine culture. These visits seek to amplify the visibility of the destination and contribute to its promotion in public channels.