concurso de ideas

Expourense, through its brand Termatalia, Fundación Semana Verde de Silleda and the Hotel and Catering Federation of Ourense have launched a joint project to promote Galicia as a Healthy Destination linked to the Competition of Ideas of the ClusterTourism of Galicia.

In Brazil, the third and last of the actions that make up the project will be carried out with the presentation of a guide that includes spas and medical centers prepared by the company Autoxiro.

Termatalia Brasil, International Thermal Tourism, Health and Wellness Fair, which will be held in Foz do Iguaçu, Brazil, from the 12th to the 14th of September, will host the official presentation of a guide that includes the offer of health and medical tourism in Galicia. This catalogue is the third and last of the actions planned within the “Proyectos de Promoción y Comercialización de Turismo de Salud y Médico de Galicia”, a project carried out with the collaboration of the Fundación Semana Verde de Galicia and the Federación Provincial de Hostelería de Ourense within the framework of the Contest of ideas launched by the Clúster de Turismo de Galicia with the support of the Galician Government.

The presentation will take place within the Tourist Contracting Exchange of Termatalia Brasil 2018, which has the participation of more than 30 countries. There, the 25 tour operators from 12 countries participating in the contract exchange, from Argentina, Germany, Brazil, Chile, Colombia, Spain, the United States, Mexico, Peru, the United Kingdom, Russia, Uruguay and the United States, will be able to find out about Galicia’s health tourism offer in the publication. Among the tour operators are some of the most important in the world such as the German FIT-Reisen or the American Mercury Advisory Group.

Diffusion tool
It is a catalogue created ad hoc with the collaboration of the company specialized in tourist services “Autoxiro” that includes the thermal offer of Galicia, leader community in Europe of thermal tourism. The catalogue includes the offer of Galician spas, the one related to medical tourism offering information on hospitals and clinics as well as mixed projects such as the El Carmen Medical Centre and its WaterHealth project which includes recovery balneotherapy treatments for patients undergoing various surgeries.

The guide will be used as a tool to disseminate the offer of health tourism in Galicia to help position it as a destination for health and medical tourism in a market that presents high growth figures and great possibilities for the future.

Completion of the project
To carry out the objective of promoting Galicia as a destination for health and medical tourism, the three entities involved in this project launched a series of three actions that also promote the complementary offer, of which healthy and sustainable gastronomy or trade are part. The first one was carried out in the framework of the Turexpo fair in Silleda, a Healthy Gastronomy Workshop given by the Galician chef Julio Mato del Río, while the second one was held in the castle of Maceda where Chef Carlos Parra gave a showcooking.