Sanxenxo is preparing to welcome tourism experts with lectures, round tables, and networking at the #ExperienciasAEDH 2025 event.

The #ExperienciasAEDH conference will be held on March 25th, a unique event for tourism industry professionals who want to stay up-to-date on the latest tools and trends in marketing, technology, sustainability, and improving the traveler experience.

This 2025 edition, organized by the Spanish Association of Hotel Directors (AEDH), will be held at the Gran Talaso Hotel Sanxenxo, in collaboration with the Xunta de Galicia (Galician Regional Government), the Galician Tourism Cluster, and the Hotel Technology Institute (ITH).

With a dynamic program that includes lectures, round tables, and networking sessions, the event aims to provide attendees with new strategies and tools to enhance sector marketing, improving the traveler experience and their emotional connection to destinations. This event is especially targeted at small and medium-sized local tourism businesses looking to innovate and learn from national experts.

A program full of experts and new ideas

The event will kick off at 09:00 with the opening by Manuel Vegas, President of the AEDH, and Óscar Fontán, Director of the Gran Talaso Hotel Sanxenxo.

Following that, Manuel Veloso Espiñeira from the Galicia Tourism Cluster Technical Office will present “The Current State of Tourism in Galicia,” a key analysis to understand current sector trends in the region.

There will also be round tables on how to attract new generations of travelers and tools to improve the traveler experience.

The event will include networking moments during the coffee break and lunch. In the afternoon, the #AEDHVENUS forum will explore tourism leadership and challenges from the perspectives of equality, innovation, and sustainability.

Registrations open

Registrations for the #ExperienciasAEDH event and the #AEDHVENUS forum are now open.

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