The Galician Tourism Agency anticipates a 4% increase in the arrival of international tourists during the month of August. This growth is part of a summer that promises to be especially positive for rural and cultural tourism, as well as for the Camino de Santiago.
The beginning of summer has been marked by adverse weather, with lower temperatures than usual and high rainfall during the first half of July. However, these factors have not been considered determining factors for tourism demand in Galicia, which has diversified its offer beyond traditional sun and beach tourism. Products related to nature, rural and cultural tourism are gaining ground and consolidating.
The forecast is that tourist occupancy in Galicia will increase in August, driven mainly by international visitors. American tourists account for a large portion of this increase, followed by visitors from Germany, the United Kingdom and Italy. Regarding national tourism, an increase of 1% is observed in the issuance of plane tickets to Galicia from other parts of the country, especially from Madrid and Barcelona, which concentrate 63% of flight searches.
Furthermore, the deseasonalization of tourism continues to be a key objective for the territory. Galicia managed to increase tourist occupancy in the low season by 12.6% and in the mid-season by 5.8% during the year 2023. This approach continues to be a priority, with the hope of maintaining and increasing these rates throughout the year. anus.
The Camino de Santiago continues to be one of the main drivers of tourism in Galicia. The number of pilgrims completing the route and collecting the Compostela is growing significantly, with more than 2,000 Compostelas delivered on some days and an overall 15% growth in the number of walkers.
In conclusion, Galicia is preparing for a summer with a rebound in the arrival of international travelers and a renewed focus on rural and cultural tourism, consolidating its offer beyond traditional tourism.