The Provincial Council of Pontevedra and Turismo Rías Baixas presented last Monday, July 29, the new ‘Rías Baixas Tourism 61 Strategy’ in the gardens of the Palacete de las Mendoza, in Vigo. This strategy, with an investment of nearly 45 million euros, seeks to promote tourism in the 61 municipalities of the province, promoting the quality of local life and the integration of visitors.
This strategy is presented at a time of growth in tourism in the region, with a significant increase in visitors and tourist spending since 2019. The plan is structured into five main axes that include 42 lines of action and more than 225 specific actions with the objective to run until 2030:
The presentation event had the participation of important public figures and representatives of municipalities and companies from across the province, such as the president of the Provincial Council of Pontevedra, Luis López Diéguez; the Tourism Deputy, Nava Castro, or the director of the Galician Tourism Agency, Xosé Manuel Merelles. Representing the Galician Tourism Cluster, the president of the entity, Cesáreo Pardal, and the member of the CTG and manager of the Rías Baixas Wine Route, Lorena Varela, attended.
Luis López, president of the provincial entity, highlighted that the ‘Rías Baixas Tourism 61 Strategy’ is a step forward to build a seasonally adjusted and sustainable tourist destination, aligned with current and future provincial policies. In addition, this roadmap also seeks to promote collaboration between the public and private sectors to develop sustainable and competitive tourism.