• These campaigns promoted the initiatives ‘Galicia Sustainable Destination’ and ‘Galicia Family Destination’

Throughout 2025, the Galicia Tourism Cluster, with the support of the Xunta-Axencia Turismo de Galicia (Galician Regional Government Tourism Agency), developed three key promotional campaigns aimed at consolidating Galicia as a family-friendly, sustainable, and high-quality destination. The actions, designed for different audiences and objectives, combined creativity, digital strategy, and media presence, achieving a significant impact and measurable results.

• “Galicia, for everyone,” to promote the ‘Galicia Family Destination’ quality seal

Under the ‘Galicia Family Destination’ brand, the “Galicia, for everyone” campaign adopted an emotional approach to showcase Galicia as a welcoming and authentic territory to enjoy as a family.

With audiovisual content, a dedicated landing page, paid media initiatives, and a social media giveaway, the Google and Meta Ads campaign reached nearly 800,000 impressions and over 4,700 clicks. It also generated significant growth in the online community, with 238 new followers and a 286% increase in engagement, reinforcing the destination’s visibility during a key period for reducing seasonality.

• “+ Galicia, + Sustainable,” the sustainable experience giveaway campaign

The “+ Galicia, + Sustainable” campaign, linked to ‘Galicia Sustainable Destination’ was rolled out in two phases throughout the year (April-March and October-November) with the aim of promoting a more conscious and responsible tourism model.

The strategy included intensive digital activation, collaborations with content creators, and a wide range of giveaways. The Google and Meta Ads campaign exceeded 8.9 million impressions and 45,000 clicks. In addition, social media gained more than 1,700 new followers and increased engagement by 453%, solidifying GDS as a brand with a strong capacity for emotional connection.

• Media Campaign for ‘Galicia Sustainable Destination’

Finally, the Cluster launched a television and radio campaign targeting the Galician population to reinforce awareness of ‘Galicia Sustainable Destination’ and promote domestic and local tourism.

Broadcasting on Televisión de Galicia and the main regional stations in Galicia and Asturias ensured broad coverage, reaching an estimated 38.8 million people through paid media, with nearly 39.5 million impressions, strengthening the brand’s positioning at a strategic time for the sector.

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