• The initiative, linked to the “Galicia Family Destination” brand, invites people to rediscover Galicia as a welcoming, authentic destination, perfect for enjoying with family.

The Galicia Tourism Cluster, with the support of the Xunta de Galicia-Axencia Turismo de Galicia (Galician Regional Government-Galician Tourism Agency), has launched the new campaign “Galicia, for everyone,” a promotional action that seeks to reinforce the region’s positioning as a family-friendly, sustainable, and welcoming destination, as well as to reduce the seasonality of tourism. The initiative, promoted under the “Galicia Destino Familiar” (GDF) brand, will run until the end of November with the aim of showing that Galicia “is not just visited, it’s experienced.”

The campaign is based on an emotional message that highlights the authenticity of Galicia in autumn, a time when the region reveals its most intimate and welcoming side. Through the concept of “so for everyone”, the action conveys the idea that Galicia is a place that welcomes, shares and belongs to everyone, from Galician families looking for a break from routine to those discovering it for the first time.

• Galicia for all families

“Galicia, for everyone” celebrates Galicia’s role as a destination offering experiences for all types of families: those seeking rest and connection, and those prefer activity and adventure. With a warm and approachable tone, the campaign showcases everyday scenes that evoke shared memories and emotions (spontaneous plans on rainy days, long after-dinner conversations, or stories told by the fire), reminding us that it’s the little moments that make every getaway special.

• Campaign activities

The initiative combines audiovisual, digital, and participatory promotional activities to generate visibility and strengthen the community around “Galicia Family Destination.”

1. Main audiovisual piece. A video that captures the emotional essence of the campaign, presenting the concept “Galicia, for everyone” and inviting viewers to rediscover the region as a welcoming, authentic, and perfect destination for families in autumn. The piece combines everyday scenes that evoke shared memories, moments of connection, and the warmth characteristic of this time of year, reinforcing the message that Galicia is felt as much as it is visited.
2. Five short videos focused on family moments: rainy afternoons, shared stories, long after-dinner conversations, leisurely days, and the “for everyone” spirit.
3. Official landing page, available at com. It compiles campaign materials, information about “Galicia Family Destination,” and a directory of establishments participating in the program, linking directly to their official websites.
4. Paid media campaign: targeted outreach on social media and Google Ads to increase brand awareness and encourage lead generation.
5. Social media giveaway. With a prize valued at 300 euros to be redeemed at any GDF establishment, intended to reward the brand’s digital community and give visibility to its tourism offer.

With “Galicia, for everyone,” the Galicia Tourism Cluster reaffirms its commitment to a responsible, year-round, and people-centered tourism model, highlighting the more intimate, emotional, and family-oriented side of Galicia.

• Joining “Galicia Family Destination”

If you own a business or offer a quality activity suitable for families, contact the brand’s official website to learn about the specific requirements for joining this network. This will increase your visibility and provide you with a quality seal and brand guaranteeing your establishment’s focus on families.

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