Turismo Sostenible

  • Among other actions, it launches the advertising campaign “Spain, slow travel destination”, aimed at encouraging off-season trips and to lesser-known places.

Among Turespaña’s new communication projects are the premiere of a television documentary series, a survey of residents’ perception of tourism or a sustainability plan to attract international tourists of high social and economic value.

 

To do this, they are based on four key and strategic points:

 

  • Improve the perception of international tourists as a sustainable destination committed to the environment and sustainability.
  • Prioritize the capture of responsible demand segments that optimize profitability.
  • Find new indicators of tourism intelligence for its development.
  • Lead that change.

 

These lines of action and strategic objectives are based on the new tourism scenario where sustainability, both environmental and social, is “an increasingly relevant factor.”

Tuesday November 26th, 2024

Turespaña wants to position Spain as an international destination committed to sustainability

Among other actions, it launches the advertising campaign “Spain, slow travel destination”, aimed at encouraging off-season trips and to lesser-known places. Among Turespaña’s new communication projects […]
Monday October 28th, 2024

Turespaña’s new microsite praises the Camino de Santiago as an example of eco-friendly travel

The oldest pilgrimage route in Europe is one of the alternatives that the web portal highlights with the aim of positioning Spain as a sustainable tourist […]
Monday October 28th, 2024

‘Galicia Sustainable Destination’ adds eight new companies

Espazo Nature, Finca O Bizarro, Cabanas da Barcela, Hotel Casa Franco, Hotel Herbeira, Os tres Teixos, Finca Galea and Casal de Pelaio are the new companies […]
Tuesday October 15th, 2024

Galician Tourism promotes an online course on the creation of experiential and sustainable products

The training, lasting 1 hour, is available until December 31, 2024. Continuous training is a key tool for innovation and sustainable growth. In this context, Turismo […]