In order to deepen the new strategies comercializción tourist destintos, the second edition of the Meeting Cluster Turismo de Galicia has the presence of the prestigious consultant, lecturer and trainer Mady Keup, specializing in event management business and marketing international. His experience of over 12 years with the British Tourist Authority (now VisitBritain) in management positions in London, Madrid, Lisbon and Berlin with his work as head of the Office of the London Convention (London & Partners now) for 5 years and president of the British Association of Conference destination (BACD) in 2002-2003 credited as one of the top international figures in regards to tourist destinations, marketing and international promotion.

This whole career has served to offer their expertise in consulting and training tasks in which it is now more focused, from SKEMA Business School, one of the most important French schools. Their participation in Week 5 million marketing allow us to know your opinion regarding destination marketing Galicia and collect their advice on branding and destination management and use of new technologies, among others.

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