III Meeting CTG #Strategy 2020



Consolidating a sustainable tourism destination

Approval of the new Tourism Strategy of Galicia 2020 sets the sector’s roadmap for the next four years and this III Meeting of Cluster Turismo Galicia aims to give an overview of current trends and outline the orientation in the future of the sector.

Organized in collaboration with the Diputación de Ourense, the Meeting is aimed at professionals in the tourism sector, and the entire value chain that makes up the tourism sector in Galicia. Thermal and gastronomy, sports and tourism, innvación and new technologies, the third edition of the Meeting Clúster Turismo de Galicia will address the synergies that the tourism sector can develop with other events of a cultural, sports or gastronomic nature, while pointing out the future trends that will mark the implementation of the Tourism Strategy2020.

The Meetings of the Cluster Turismo Galicia seek to deepen the knowledge of Galicia as a tourist destination and serve as a meeting point for the whole sector involved in improving Galicia’s competitive position in the global tourism market.

Why I should not miss this event?

  • We will count on the presence of leading speakers specialized in tourism marketing, sports tourism, wellness and wine tourism as well as experts in the application of new technologies and solutions for the sector.
  • Because we will have the presence of leaders of large international groups such as Amadeus, IBM or AirBnB
  • Because there will be room for the colloquium, the questions and the networking that will allow us to create a meeting point with the industry and its professionals.


09:30 Accreditation and reception of attendees
10:30 Conference: “Trends and opportunities in the tourism sector in Horizon 2020”Fernando Puelles. Head of Business Travel Amadeus Spain & Portugal. Amadeus IT Group.

10:30 Round table: “Termalism and gastronomy as differential factors of tourism in Galicia”
Speakers:Amaia López de Heredia. Coordinator of the Master in Gastronomic Tourism of Basque Culinary Center
Carles Martí. Nextel product manager.
Tono Franco, managing partner – strategy GlobalditModerate: Alejandro Rubín. Manager of Expourense

12:00 Coffee Break

12:30 OpeningJosé Manuel Baltar. President of the Diputación de Ourense
Francisco González. President of the Cluster Turismo Galicia
Nava Castro. Director of Tourism of Galicia
Matilde Asián. Secretary of State for Tourism

13:00 Conference: “Tourism and sport: how to generate value and synergies”Jesus Bueno. Vice President NBA Europe, Africa and Middle East. Doctor Honoris Causa

14:00 Cocktail – lunch networking

15:30 Roundtable: “Tourist perspective of sporting and cultural events”

Carles Sang. CEO of SPSG Consulting. Associate Professor of Sport Business at ESADE Business School.
Javier Guillén. Director General of Unipublic and Director of the Tour of Spain
Patricio Sánchez Fernández. Coordinator of the Master in Sports Management. University of Vigo.
Moderator: José Manuel Rodríguez, INORDE manager

17:00 Roundtable: “Tourism innovation and new technologies”


Alicia Jódar. Marketing Manager of Pangea
Elisa Martín Garijo. Director of Innovation at IBM
Sergio Vinay. Public Policy Associate, Spain & Portugal AIRBNB

Moderator: Enrique Lancis. Expert in the application of new technologies in tourism

6:30 p.m. Closure

Registration free. Limited capacity

Place and Date

Thrusday 27 de abril de 2016


To 9:30h at 18:30h. Centro Cultural Marcos Valcarcel (Progreso, 30) OURENSE

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Free buffet service,