Despite having spectacular spaces for the practice of these sports and highly qualified professionals, Galicia was not mainly recognized as a destination for active tourism. To change this perception was born the product club Galicia Active Destination, which this year has continued working on the creation of new tourism products and their marketing.
Precisely with this objective in mind, the presentation and networking day was held in Bilbao, in which a total of 6 Galician active tourism companies took part, representing nine of the 14 active tourism products created under the brand Galicia Active Destination.
“Galicia Active Destination works as a driving force behind the positioning of Galicia as an active tourism destination, is a project that is in continuous growth, which already brings together 14 tourism products, packaged, with price and sales channel, in which more than 40 companies participate covering the entire value chain of the Galician tourism sector: tourist intermediaries, transport companies, restaurants, guides and professionals of the tourist information, nautical activities, lodging,… being its vertebral axis the practice of activities of active tourism”, explained the president of the Cluster Tourism of Galicia, Cesáreo Pardal.
The GDA products cover the 4 Galician provinces and are shown at your fingertips on a website and a mobile application (available for both Android and iOS). In this way a catalogue of agile information has been generated that seeks to facilitate the work of the issuing travel agents.