Radiography of the Spanish digital tourist by age, income and apps used

radiografia turista digital

Radiography of the Spanish digital tourist by age, income and apps used

Through an online survey conducted by YouGov for Hosteltur to a thousand people, we can see how 90% of respondents say they personally organized their most recent vacation which tells us the great weight of technologies in the sector. Among the conclusions of the survey we observe how, for example, half of the tourists between 25 and 34 years old use their mobile phones to book accommodation and/or activities on the fly while a third of the travellers use apps from tourist companies when travelling or from destinations, even if they delete them later.

The YouGov survey segmented by age also allows us to see in more detail how different groups of tourists use the smartphone in their travels, depending on their age. For example, 60% of young travellers (18-24 years old) say they use their mobile phone to post photos and videos on social networks, but only 37% of those over 55 do this. On the other hand, 51% of tourists aged between 25 and 34 use the smartphone to book accommodation and/or activities on the fly, but this percentage drops to 28% for travellers aged between 45 and 54.

Another striking result is the use of applications that tourists use during their travels: airline apps, hotels, destinations, etc. Here, practically a third of travellers use apps from tourist companies (airlines, hotels, online agencies…) and the use of other applications such as those offered by tourist destinations (34%) or museums and attractions (23%) stands out.

The study also shows that the majority take into account the opinions and/or scores of other users when booking. What’s more, 62% of those surveyed tend to score on websites about the sites they have been and/or write opinions about them. The age group with the most “opinion” (71%) corresponds to travellers between 25 and 34 years of age.

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