Galicia hosted the International Congress on Rural Development and Tourism in which FAO participates
In this sense the participation of the director of Tourism of Galicia, Nava Castro, that nava castro emphasizes the opportunities that the tourism offers to the rural Galician for its socioeconomic impulse. “Tourism activity in rural areas is capable of linking an entire value chain that allows these benefits to be more visible among the local population,” said the director of Tourism, citing as an example the positive impact it is having, for example, the Pilgrim’s Way to Santiago as a driving force to create businesses and also to fix the population.
Importance of rural tourism
Nava Castro also highlighted the Xunta’s commitment to promoting rural development in a transversal way. He recalled the work of the regional administration for its recovery, strengthening its role as a source of entrepreneurship but also highlighted the potential of nautical tourism, thermalism, gastronomy or natural resources as key elements to energize the rural hand of a tourist activity that puts them in value and which involves the local population.
In addition to this table, the congress was developed in four modules: an international conference of the Farland network of FAO, which involves 20 countries around the world, dedicated to mobility and land market, another on tourism, in which Xacobeo 2021 will play a prominent role, a third around trade and quality products and the fourth aimed at empowering rural women
Galicia Active Destination present at the Oporto Marathon
Through the brand “Galicia Active Destination”, the Galician Tourism Cluster was present in this multitudinous event that gathered thousands of people in the Portuguese city.
For 3 days, the brand Galicia Active Destination has installed an information point at the facilities of the Oporto Marathon to provide information on the 14 active tourism products that make up this brand.
The Oporto Marathon is a large event, in which this year have finished the race about 4000 people. It is a high-impact activity that responds to the segment of potential customers of active tourism products.
The main objectives of this action have been to increase the recognition of the destination Galicia for the practice of active tourism activities and the attraction of potential end customers for the 14 active tourism products created by more than 40 companies linked to Galicia Active Destination.
Galicia Active Destination is a growing public-private project, in which more than 40 companies based in the territory participate. The products cover the 4 Galician provinces, have approached people participating in this event and their companions through the website and a mobile application (available for both Android and IOS) which details the activities to develop in each package, accompanied by video and photography.
Galician businessmen participate from today in the WTM of London, essential appointment for the tourist sector
Hand-in-hand with the Galician Tourism Cluster and the Tourism Agency, the trade mission will allow commercial meetings to be held within the framework of this international fair, where Galicia maintains a promotional space.
A score of professionals in the Galician tourism sector participate from today in the World Travel Market in London, which is held until next Wednesday in the British capital within the trade mission promoted by the Galician Tourism Cluster Turismo de Galicia hand in hand with Galicia Tourism. Accommodation, tour operation, thermal tourism offer (thalasso and spas), nautical or MICE make up this year’s trade mission to this fair, where the Galician offer is made known within the space with which Galicia has in the stand of Turespaña, as usual.
The WTM is one of the most important appointments for the tourism sector internationally, which throughout these days will maintain an agenda of contacts with British tour operators in order to continue working on the internationalization of the Galician tourism sector within the framework of an edition, the number 40, marked by the Brexit and the recent fall of Thomas Cook.
In addition to holding professional meetings in the Galician space set up at the stand of Turespaña, professionals in the sector held rapid meetings in speed networking and responsible for the Galician Tourism Cluster held a meeting with authorities of Green Spain and the OTS of London. “The aim of continuing to develop these trade missions is to contribute to generating synergies between the professionals themselves and encourage a first contact for those who want to start working with Galicia looking for authentic destinations that can offer different experiences and quality linked to Green Spain,” explained the president of the Galician Tourism Cluster, Cesáreo Pardal.
The British market is the sixth international market for Galicia and represents 1% of total foreign travelers who chose #Galicia as a tourist destination.
Translated with www.DeepL.com/Translator
A hundred Galician and Portuguese professionals participate in Lisbon in the last workshop of the year of the Galician Tourism Cluster
More than fifty Portuguese tour operators held meetings with businessmen of the Galician tourism sector
Lisbon has been the place chosen by the Galician Tourism Cluster to put an end to the Proximity Destination Workshop held this year, an initiative that had the participation of more than a hundred professionals from the Galician and Portuguese tourism sector who met at the Altis hotel in the Portuguese capital to deepen the resources and the Galician tourism offer. The event, which was organized by the Galician Tourism Cluster in collaboration with the OTS of Lisbon and the Agency of Tourism of Galicia, was framed in the bet of the entity that agglutinates the Galician tourism sector for the strengthening of synergies with the neighboring country that remains the first market issuer of foreign travelers to Galicia.
In fact the number of Portuguese visitors who chose Galicia as a holiday destination in the first half of this year again grew 26% over the same period last year, surpassing the 95 thousand travelers in the first six months of the year.
During the working day, a total of 66 Portuguese tour operators held B2B meetings with 35 Galician companies with the aim of deepening their knowledge of the destination and new proposals, packages, accommodations and services to enjoy the Galician territory. The meeting was also attended by the director of the OTS of Lisbon, Natalia Brianes and the director of the Axencia de Turismo de Galicia, Nava Castro, who agreed to highlight the links between the two territories and the importance of promoting synergies between the two. The president of the Galician Tourism Cluster, Cesáreo Pardal, expressed the same opinion, emphasizing the work being done by the Galician tourism sector in preparation for the next Xacobeo 2021. The day also included a showcooking by chef Pablo Gallego from A Coruña, the music of the folklore group Son de Seu and the delivery of a series of incentive awards to participating agencies consisting of accommodation in Galicia.
Last stop of the proximity workshops
Lisbon has been the last stop of the third edition of the Galician Tourism Cluster’s Destination Proximity Workshop, after Malaga and Seville, conceived to make known the Galician tourist offer to destinations in the peninsula that meet the perfect conditions to be emitters of national tourism towards the Galician territory.
However, it is not the end of the promotion activities and the generation of synergies of the Galician Tourism Cluster for this year, as the development of actions linked to incentive and congress tourism is still pending, as well as the delivery, at the end of the year, of the Galician Tourism Awards.
A total of 24 tour operators from Bilbao participated in the workshop presenting the products of Galicia Active Destination
Precisely with this objective in mind, the presentation and networking day was held in Bilbao, in which a total of 6 Galician active tourism companies took part, representing nine of the 14 active tourism products created under the brand Galicia Active Destination.
“Galicia Active Destination works as a driving force behind the positioning of Galicia as an active tourism destination, is a project that is in continuous growth, which already brings together 14 tourism products, packaged, with price and sales channel, in which more than 40 companies participate covering the entire value chain of the Galician tourism sector: tourist intermediaries, transport companies, restaurants, guides and professionals of the tourist information, nautical activities, lodging,… being its vertebral axis the practice of activities of active tourism”, explained the president of the Cluster Tourism of Galicia, Cesáreo Pardal.
The GDA products cover the 4 Galician provinces and are shown at your fingertips on a website and a mobile application (available for both Android and iOS). In this way a catalogue of agile information has been generated that seeks to facilitate the work of the issuing travel agents.
The richness and variety of wine tourism in Galicia showed its resources with a workshop in Madrid
Professionals from the DMC and MICE sectors were able to find out about the possibilities offered by 25 wineries and accommodation on the five Galician wine routes.
The Galician wine tourism campaign created last year to disseminate this offer, Soul, heart and wine has also just been awarded at the Torres Vedras International Tourism Film Festival.
The brand EnoTurismo Galicia is in congratulations. And it is doubly so since it has been the protagonist of the workshop held in Madrid to present the Galician food and wine offer to the specialized tour operator in the capital, but also because the brand branding campaign, created last year by the agency 100×100 Communication has just received an award in an international festival specializing in wine tourism.
Thus, the umbrella brand promoted by the Galician Tourism Cluster has had a double presence, in Madrid and Portugal. In the Spanish capital, the enogastronomic offer of the five Galician wine routes was presented with a workshop organised by the Galician Tourism Cluster, with the support of the Xunta de Galicia – Galician Tourism Agency, which was attended by 25 Galician companies: nine from the Rías Baixas Wine Route; six from the Ribeiro Wine Route; three from the Ribeira Sacra Wine Route; one from the Monterrei Wine Route; and five from the Valdeorras Wine Route.
Some 200 professionals representing travel agencies; companies organising congresses and events; sector associations; the press; and various firms from the DMC and MICE sectors approached the event.
The Galician actor Sergio Pazos was in charge of guiding the presentation act, which included live music. Juan Manuel Casares, president of the O Ribeiro Wine Route, took the floor as spokesman for the five routes; and Cesáreo Pardal, president of the Galician Tourism Cluster, who highlighted the vitality of the sector and some of the possibilities offered by wine tourism in Galicia. In his speech Pardal stressed that “since the creation of the brand Enotourism Galicia we have firmly committed to the profitability of wine tourism in our territory and with these actions we want to continue promoting cooperation between wine routes and between tourism companies linked.
“From the Cluster we are convinced that the bet for this type of tourist products is the way to follow, since the enogastronomy is a complementary tourist product of many others, destationalizer and specialized, that extends by a great part of our territory and that is developing with rapidity and quality, specially oriented towards a profile of tourist that does greater average expense than other typologies, which turns the enoturismo in an element vertebrador of the tourist supply of Galicia”.
Campaign with award
But this has not been the only impact of the brand, as the wine tourism campaign Alma, corazón y vino de 100×100 Creatividad+Comunicación has been awarded at the Torres Vedra International Tourism Film Festival in Portugal. The jury awarded the Galician campaign the prize in the category of enotourism within the international competition of this festival.
This award is an important recognition to the advertising campaign, which was launched last year, and was inspired by a recognizable and evocative phrase that is above all an experiential message. The advertising campaign spread last year in Galicia had a great reception and meant a relaunch of the brand enotourism in Galicia. The media planning included an important commitment to television, with spot and sponsorship of O Tempo on TVG; and online media, with campaigns on social networks, online television and RTB.