The Galician Tourism Cluster bets on Fitur to give visibility to new tourism marketing proposals promoted by the sector
One more edition will maintain the management of the working space of the stand in Galicia at the International Tourism Fair
Among this year’s novelties, the CTG brings its Presume de Galicia initiative to Madrid
The Galician Tourism Cluster will participate in the International Tourism Fair, Fitur, which will be held from 17 to 21 January in Madrid and will bring some new developments with respect to their participation in past editions. Thus, in addition to the management of the working space of the Galician stand, the Cluster gains presence in the Galician stand through two spaces: one dedicated to the products and marketing initiatives that it has launched to date, which will occupy a corner of the Galician stand, where information will be offered on wine tourism, active tourism, family tourism or sports. The second space will be dynamic. This is the first time to bring the Presume de Galicia initiative to Madrid, which will make this great community of lovers of Galicia more known, offering information and giving the option of taking photographs at the stand in Galicia boasting territory.
“Fitur is still one of the major events in the sector, the first of the year, and we are glad to see that the Galician tourism sector is gaining muscle in recent years, improving figures. These meetings serve us to take stock of the year but, above all, they are useful to set the objectives we are going to work on in 2018. Undoubtedly, 2017 has been a great year for the Galician tourism sector but we have a lot of work ahead of us,”explains the president of the Galician Tourism Cluster, Francisco González,
In addition to these two novelties, the Galician Tourism Cluster will also be the protagonist of one of the presentations, which will take place on Friday, January 19, from 13h. Under the title “New initiatives for the commercialisation of tourism in Galicia”, the CTG will bring the proposals in which it is working together with the sector and the public administration to improve Galician tourism offer closer to the professional sector that is coming together in Madrid. The presentation will be given by the president of the CTG, Francisco González, who will be accompanied by the director of Tourism of Galicia, Nava Castro.
In addition to this presentation, it should be noted that the Galician Tourism Cluster maintains a very active presence in the first professional event of the year through the management of the workspace with which, once again, the Galician sector has to maintain its professional meetings. Through the management of the agenda and 14 work tables, professionals in the sector will be able to develop their meetings and B2B meetings during the days dedicated to the professional sector in a 30-minute strip, to make it easier for anyone who needs it to have a space equipped for this purpose.
If we had a bike lane to travel along the Galician coast from Tui to Ribadeo?
The Coordinadora Galega da Bicicleta, formed by six associations that defend the use of this vehicle, has devised a route that would cover the entire Galician coast, a total of 866 kilometres from Tui to Ribadeo, which would form part of the EuroVelo cycle-tourist route network, which has already planned a route that would reach Santiago from Ponferrada. The Corunian association Crunia; A Golpe de Pedal (Vigo), Arousa en Bici (Vilagarcía), Composcleta (Santiago), Pedaladas (Pontevedra) and Verdegaia (Santiago) are the promoters of the project in which they started working last year through the Coordinadora en Defensa de la Bici (Conbici), with the Vigo association A Golpe de Pedal as the main promoter. The proposal for the line that would run along the Galician coast would start at A Guarda, where it would be linked to the Portuguese route, and go as far as Vegadeo. It would cross the Meridiana Depression, Barbanza, the Costa da Morte, the Ártabro Gulf, the headwaters of the Rías Altas and the Mariña Lugo.
Bike lane travel
In 2008, A Golpe de Pedal formulated the first proposal to develop the extension of a EuroVelo route along the Galician coast. It did so in collaboration with the Portuguese Federation of Cycling Tourism and Bicycle Users (FPCUB) and with the support of the Eixo Atlántico. The route would go from the south of the neighboring country to Asturias, in a route similar to the one now proposed. With the onset of the crisis at the end of the last decade, the lack of institutional support was a stumbling block for the project in Galicia. In Portugal, however, progress was made and last year the extension of the EuroVelo 1 route along its entire coast was approved, from the southernmost point in Sagres to the border with Galicia, in Caminha. In the first months of 2018, the representatives of the Coordinadora Galega da Bicicleta (Galician Bicycle Coordinator) will meet the councils through which the route would pass to gather support. It will be the first step to achieve consensus and the final approval of the Xunta.
The Xunta advances that Galicia will exceed the figure of 5 million passengers in 2017
Núñez Feijóo advanced this balance in the Consello de la Xunta in which he announced the setting up of the Xacobeo 2021 Organizing Commission.
The president of the Xunta de Galicia, Alberto Núñez Feijóo, advanced a first tourism balance of 2017 after the Executive Council in which he announced the launch of the commission that will be responsible for the organization of the Xacobeo 2021. According to the president of the regional government, taking into account the data from the accumulated January-November 2017 and taking into account the forecast of sustained growth that has been experienced so far of around 3%, Galicia would exceed 5 million visitors in 2017, a figure never reached before.
But beyond this figure, Feijóo highlighted that the growth of the tourism sector has been experienced in other aspects, such as the number of overnight stays, which are expected to exceed 10.6 million, the average stay, which increases around two points, the occupancy, which grows more than 7 points and the profitability of the hotel sector, which rises around ten points.
These figures consolidate the upward trend that tourism has been experiencing in the last five years and which has allowed increasing occupancy especially in the hotel sector, tourist apartments and rural tourism. Among the positive data, Feijóo highlighted, as well as the tourism sector as a whole, the importance of having managed to grow in the middle and low season, working to consolidate Galicia as an attractive destination out of high season.
In addition, results have been improved in foreign tourism, which has continued to grow in recent years to account for almost 30% of the total number of travelers that Galicia receives.
Feijóo also recalled that throughout 2017 the Camino de Santiago experienced a growth of 8.3% compared to 2016, surpassing, for the first time, the 300,000 pilgrims. The number of cruise liners that arrived in Galicia was around 340,000, which represents an increase of more than 12% compared to the even period of 2016; and global passenger numbers at airports increased by 6.8% until November, recording nearly 4.5 million passengers in the community as a whole, with a general growth in the three airports.
In relation to national tourism, the Galician Community is the eighth in terms of number of passengers and bolts, placing itself at the head of the autonomous regions of the Cantabrian coast, grouped under the brand España Verde, ahead of Asturias, Cantabria and the Basque Country.
Feijóo concluded by stressing that the figures demonstrate the progressive achievement of the objectives of the 2020 Tourism Strategy,”because we are on track to continue to increase tourist inflow, tourists come all year round, to have more and more international demand and to stay longer and spend more time”.
Galicia becomes the community with more Q awards for quality tourism with leadership in various strategic fields
A total of 27 new tourist establishments and services are added to this list that recognizes the commitment to excellence and strengthens Galicia as a destination.
Galicia’s commitment to excellence comes from being recognized with the first position nationally in the classification of Q for Quality Tourism Quality, awards granted by the Institute for Quality Tourism in Spain. Our Community surpasses Andalusia for the first time after 27 new establishments and services have been incorporated in these months.
With a total of 273 Q awards for Tourist Quality, Galicia’s leadership is particularly outstanding in several areas considered fundamental to the Galician Tourism Strategy 2020 such as sports facilities, rural tourism houses, industrial tourism and active tourism, spas and hotels. Specifically, six out of ten sports yachting facilities with Q for Quality in Spain are in Galicia, 63.6%. In rural tourism, half of the accommodation establishments that will hold this recognition in 2018 are Galician, 47%. The same is true for industrial tourism services and infrastructures (46%), active tourism (37.5%) and spas (23%). Almost 20% of the hotels with Q for Quality will continue to be in Galicia this year, 71 of the 393 distributed throughout Spain, a guarantee for travelers.
Other areas where our Community stands out are travel agencies and catering services. In the latter Galicia wins 11 certifications and occupies the second place.
Excellence and competitiveness
These new data show, once again, the commitment of the Galician tourism sector in two directions: the consolidation of an increasingly competitive destination, where quality takes precedence over quantity; and the interest in offering travelers the best possible service as part of the willingness of the Galicians to always offer the best welcome to those who visit us.
Tourism in Galicia promotes eight new lines of aid for the tourism sector amounting to 5 million euros
The measure is aimed at continuing the improvement of infrastructure and tourism in Galicia.
The Galicia Parabéns Awards, those of the Camino, the aids to hire staff in the tourist offices and for festivals of tourist interest complete the call.
Tourism of Galicia has just launched for 2018 eight new lines of aid for the sector worth 5 million euros aimed at tourism in the Community, local authorities and various groups. Among the novelties of the call for proposals is the renovation programme for accommodation establishments, with an investment of 500,000 euros aimed at stimulating, with up to 35% of the cost, the remodelling and modernisation of their facilities, which will increase the quality of the service they provide. Actions to improve accessibility and energy savings in favour of environmental sustainability, among others, will be eligible.
In the private sector, cooperation between small operators will also be encouraged to design and market innovative tourism products together. Its offer must be based on products that differentiate and enrich Galicia as a destination, such as the Pilgrim’s Way to Santiago, nature, spas, wine-gastronomy, sea tourism, the route of camellias, lighthouses and wild beaches, hidden heritage or magical sanctuaries. There are also products aimed at family customers, senior tourists, a range of rainy days, themed products for weekends or focused on the different historical areas.
More collaboration with local authorities
In order to deepen the collaboration with the local administration, Turismo de Galicia extends the funds directed to town halls, associations or geodestinos, among others. The line for infrastructure improvements will increase by 1 million euros to 2.5 million euros. Moreover, whereas until now they came from European funds, they are now converted into own funds.
More than 200 local authorities have benefited from them in the last two years. Now, the eligible concepts are extended, since in addition to signposting and accessibility of resources, it will include actions to beautify accesses, environments, Cultural Interest Goods (BIC) already declared or in the process of stamping and initiatives to enhance tourism.
The support of the town halls to the 117 festivities of Tourist Interest of Galicia, its promotion and diffusion are also part of the new lines of help presented today by Nava Castro. Likewise, subsidies for the 47 municipalities declared tourist municipalities in Galicia, so that they can strengthen the staff of their tourism offices from June to September.
Galicia Parabéns Awards
Finally, this ambitious call for grants, which will be published in the Official Gazette of Galicia (DOG) from 23 January to 2 February, will be completed with the fourth edition of the Camino de Santiago Awards, aimed at local entities, xacobeas associations, SMEs, basic education centres and researchers; and with the second and third edition of the Galicia Parabéns Awards, also addressed to municipalities in recognition of their initiatives for improvement, conservation and sustainable development.
As pointed out by the director of Tourism of Galicia, Nava Castro, with all this funds, it seeks to “make Galicia a better and better destination, more competitive and higher quality. We want to continue to delve deeper into the seasonality of demand and the diversification of our supply, so that all Galician people can experience the economic, social and cultural benefits that tourism activity can bring,”said the director of Tourism.
Aids from the Ministry of Energy, Tourism and Digital Agenda for broadband implementation in rural areas
With the aid approved this year by the government, telecommunications operators will bring fiber to more than 1.15 million homes and business premises of more than 2,300 unique entities of population in non-profitable areas, which means that it will benefit just over two million inhabitants, mainly living in rural areas, which can directly benefit rural tourism companies.
The mentioned aids are included in the call 2017 of the new generation Broadband Extension Program (PEBA-NGA) of the Ministry of Energy, Tourism and Digital Agenda, whose objective is to guarantee high fixed broadband connectivity to areas without current or planned coverage, either because they are small municipalities or because the revenues or adoption prospects are lower to those that will take ultra-fast broadband coverage of at least 100 Megabits by second (Mbps), mostly with projects of fibre.
In the announcement of 2017, the program comprises helps by almost 105 million (25 in the subsidy modality and 80 in the ERDF advance modality), which represents a significant increase compared to 2016. The aid covers between 40 and 80 % of the cost of projects, so that if you add in what the operators themselves contribute, the 138 projects approved will generate an induced investment of 169,5 million.
The regions where the largest investment will be mobilised are Andalusia (33.9 million) and, secondly, Galicia, with 15.2 million euros, since although the Valencian Community has a larger budget (25.2 million) the maximum aid intensity in this region is 80% compared to 55% in the Valencian Community. The differences in the aid intensity are due to a number of factors, such as orographic conditions, the size of the localities, the type of project or the resources available.
Opportunity for rural tourism
Enhancing connectivity at these points can be a great opportunity to further develop inland tourism. And it is that”the problem of connectivity in the rural world is the main handicap that administration and companies point out, and that becomes a real barrier of access at a time when the need to be connected is part of the fundamental consumer demands of many travelers,”according to a recent study on rural tourism.