The Xunta contributes more than 270 thousand euros to the promotion of maritime tourism
The Consellería do Mar has approved the contribution of 277,000 euros under the first phase of the 2018 call for proposals for Coastal Action Groups with the aim of continuing to work on promoting synergies between these groups of local dynamisation so that they can access information and new ideas and learn from other groups, regions or countries. It also seeks to encourage and support innovation and to acquire skills and means that will to improve their participatory local development strategies.
Thus, the four projects approved for implementation are: Sea of Sails, Atlantic Lodging+Space Atlántico, Positioning in the market of the Galicia-Margalaica Lighthouse Route, to be executed in 2018 and 2019. The fourth project is Actions of dynamization and promotion of northern Galicia, Seas of Experiences, which will be executed during this year.
Mar de Velas is promoted by four groups, which are the GALP Seo de Fisterra Ría de Muros. Noia, who is the coordinator; the GALP Gulf of Ártabro Norte, the GALP Ría de Arousa and the GALP Ría de Pontevedra. Its objective is to promote the use and management of spaces to promote traditional marinas and the exploitation of activities related. To this end, a strategic plan will be developed within the framework of this initiative, which will allows the organisation and management of the varied offer of traditional boats establishing a model for their exploitation. The Consellería del Mar subsidizes this project with about 53,700 euros.
Morada Atlántica+Espacio Atlántico is an initiative of the eight GALPs in Galicia, which are: GALP Costa da Morte, who is the coordinator; GALP A Mariña Ortegal, GALP Ártabro Norte Gulf, GALP Ártabro Sur Gulf, GALP Seo de Fisterra Ría de Muros Noia Sustainable Coast, GALP Ría de Arousa, GALP Ría de Pontevedra and GALP Ría de Vigo-A Guard. It also has the collaboration of groups from Andalusia, Gran Canaria and also Portuguese. This project is a continuation and extension of the Morada Atlántica project, started in 2016 with the aim of developing a joint tourism initiative for the entire Atlantic coast of the European Atlantic area, while promoting the enhancement of the value of the Atlantic territories, with gastronomy as the guiding thread and developing the Network of Atlantic Museum Sites (Rema), specialized in marine culture. The Xunta supports this initiative with 123,500 euros.
Another approved project is Positioning in the market of the Route of the Lighthouses of GaliciaMargalaica, also of the eight groups that there are in Galicia. With it they seek to reinforce the Route of the Lighthouses of Galicia, created within the framework of the Margalaica cooperation project and subsidised in the 2016 call for proposals. This initiative is made up of more than 240 partners who provide tourist services and includes actions such as the creation of tourist products and the organization of a conference to promote this initiative. The Xunta subsidizes it with 54,850 euros.
The fourth subsidised cooperation project is the Promotion and energisation actions of North Galicia, Seas of Experiences, promoted by the GALP A Mariña Ortegal, who is the coordinator, and the GALP Golfo Artabro Norte. It seeks to enhance the value of the cultural and heritage heritage heritage related to the fisheries sector and tourism in the region the territory of these groups and to involve the local population in the knowledge, conservation and implementation of in value of sea heritage. For this purpose, it includes actions such as the holding of conferences
with the aim of bringing together local tourism agents and workshops. to learn about the work carried out by professional groups such as carpenters the shore, those of the shellfish and the redeiras. This initiative is further supported by of 45,100 euros.
The call for such support for GALP cooperation projects includes a second award phase, to be carried out on applications submitted by 1 July and taking into account the credit limit available.
The Fest Galicia brand is born to support summer music festivals and promote Galicia as a quality musical destination
PortAmérica, Resurrection Fest, Atlantic Fest, Vive Nigrán, Sinsal SON Estrella Galicia, 17ºRibeira Sacra, SonRías Baixas, Revenidas, Festival de la Luz and WOS Festival are the 10 meetings that adhered to this call.
The Department of Culture and Education through the Galician Agency for Cultural Industries (Agadic) has just launched a new initiative to support summer music festivals with the creation of the brand Fest Galicia, which has enjoyed the collaboration of the Galician music sector itself. Under this brand the Xunta will deploy a transversal support plan through the regional administration, as it involves different departments of the Xunta, to contribute to the promotion of the Galician territory as a musical destination under quality, sustainability and social responsibility criteria.
This initiative is launched with 10 summer festivals, which are part of a public call for proposals and which function professionally and are concerned with providing added value to the musical experience both in their activities and in their management and organisation: PortAmérica, Resurrection Fest, Atlantic Fest, Vive Nigrán, Sinsal SON Estrella Galicia, 17ºRibeira Sacra, SonRías Baixas, Revenidas, Festival de la Luz and WOS Festival.
Within the framework of this plan, the Regional Ministry will promote, among other actions, impact measurement studies and direct and indirect return studies of this type of festivals; a manual of good practices covering the legal, environmental, labour, etc. fields, with the aim of serving as a guide for all festivals; and a quality seal for those events that work in a professional and sustainable manner, as well as the development of a strategic plan together with the sector with which it has already collaborated through the recently established Association of Galician Festivals.
FEST Galicia will be promoted inside and outside Galicia through a communication plan that includes short, medium and long-term actions, such as joint presentations under this umbrella. In the first phase, which corresponds to the current summer festival season of 2018, the brand will be present at all events through its own space for dissemination and awareness, as well as campaigns, actions and lines of work in different areas, specifically adapted to each of these musical meetings and with the direct collaboration of other departments of the Xunta, such as the Department of the Environment, the Secretary General of Equality, the General Secretariat of Language Policy, Tourism of Galicia or the Directorate General of Youth, Participation and Volunteering.
Santiago City Council and Compostela Hotel and Catering Company collaborate to promote the consumption of tap water
The Santiago City Council and the Compostela Hospitality Association have signed an agreement to promote the consumption of running water and, therefore, reduce the generation of waste in the HORECA sector. The agreement, framed within the Santiauga project, commits Hostelería Compostela to act as an intermediary between the establishments and the city council, giving the maximum diffusion and visibility to this initiative and organizing information sessions for the establishments interested in participating in the proposal.
For its part, the Santiago City Council undertakes to deliver the campaign materials, such as jars or table posters, to the participating establishments. The initiative, “is part of the association’s commitment to care for the environment, and is part of the objective of to have a cleaner and more welcoming city, as the customers in the sector deserve, The president of the Association, Sara Santos, explained that “there will be many establishments that will join the campaign.
The councillor for the Environment and Coexistence, Xan Duro, explained that the agreement aims to “encourage restaurants, preferably those that serve the daily menu, to offer tap water to accompany lunches or dinners”, following an initiative that has been successfully operating for years in cities around the world such as Paris or New York. “The consumption of tap water is the best option for quality, sustainability, price and health” not only because of the enormous environmental impact of plastic waste, which is added to the costs of bottled water, but also because “we have very good quality tap water, which has the ESO 22000 certification for food safety and control of the safety of drinking water”, a recognition implemented in the reference food industries that also began to be introduced in some water supplies for human consumption. In addition, laboratory studies indicate that the quality of the water from the Santiago tap is identical to that of bottled water, with a low degree of mineralization, intermediate pH levels and low sodium content.
Refurbishment and Repositioning, top of priorities for the hotel sector in 2018
A report prepared by Deloitte highlights the strong investment pull that has been experienced since 2017 in Spain, with 74 new hotels expected to open in 2018
The good results obtained by the tourism sector in the last year are being accompanied by a strong investment in hotels, according to the study The Hotel Property Handbook 3.0 by Deloitte, in which it is detected that there is a strong interest on the part of investors in financing hotels due to the bonanza that the sector is going through in the country. In the first five months of the year, more than 2,400 million euros have been invested, in addition to operations under negotiation, which will be closed in the coming months, with a value of around 4,200 million euros. These figures mean that Spain is accumulating 22% of the total investment in hotels that is taking place in Europe, despite the fact that some signs of a slowdown in the sector are already being detected.
Thus, the report detects a strong interest on the part of Spanish investors to finance hotel properties as well as an increase in the demand for financing for refurbishment, repositioning and construction of new facilities. The number of new hotel complexes opened and renovated in 2018 was consolidated (74 new hotels and 12,535 rooms); renovations also continued to grow from 2015-2016 (124 hotels and 17293 renovated rooms). This trend is expected to continue in the future and forecasts predict that a total of 30,600 rooms will be renovated between 2018 and 2020.
As Javier García-Mateo, a partner of Deloitte Financial Advisory, points out, in 2018 “the volume of investment was almost as high as last year’s total” thanks to “the venture capital funds”. The positive figures are mainly due to the tourist boom of 2017, which has led to the reactivation of the real estate market as well as the economic improvement.
For all these reasons, the large hotel groups have taken advantage of the years of growth to invest in improving their asset portfolios. In fact, in 2017, the opening and refurbishment of hotels was consolidated with projects in 120 hotels and almost 17,300 rooms. In addition, according to the report, 173 new hotel properties are expected to open in Spain, adding up to 30,000 rooms by 2021. As Patricia Plana of Deloitte Financial Advisory points out, “53% of these openings will be new projects and 47% rehabilitations”.
However, not all of them are good news for the sector, as the study states that 65% of the hotel offer in Spain is obsolete. Hotel renovation and refurbishment is therefore a “priority” and, by region, the areas requiring the greatest effort are the Canary Islands, Andalusia and the Balearic Islands. In the case of Galicia, the average age of hotels is 9 years, with a national average of 9.3 years.
Galicia Destino Activo advances in the creation of more than 16 active tourism products
The reference brand of Active Tourism of Galicia is involving through working groups all the tourism companies in Galicia with an interest in the marketing of active tourism products.
With the aim of setting the quality standards required to be part of the GALICIA DESTINO ACTIVO programme in 2018, the Cidade da Cultura hosted a new working day in which 13 working groups were set up to advance the development of a total of 16 new tourism products.
The working groups are the result of the implementation of the Workshop Galicia Destino Activo 18, held on May 24th. This event, in which more than 1600 B2B meetings were held, served as a link between all types of companies that provide tourist services in Galicia.
As a result of this creation of synergies, working groups were obtained that are developing 16 tourist products framed in the strategy of Galicia Active Destination.
The companies participating in the project have until 18 June to adapt their offer to the standards set. Subsequently, the work of photography, coming, writing of texts and creation of online and offline supports will begin, as well as the concrete actions of promo-commercialization that will allow to approach this offer in an avant-garde way to the potential marketers of this created offer.
Galicia Active Destination is the reference brand for the promotion of active tourism in Galicia, which was created in 2015 as a result of the ideas competition of the Galician Tourism Cluster and which has since then been activating the promotion of this discipline in foreign markets. For you you are the Cluster has the technical support of the promoting group of Galicia Active Destination, formed by the Galician Association of Active Tourism Companies (AGETAN), the tour operator CN Travel, the Caldaria group and the Galician Association of Travel Agencies (AGAVI).
Vive o Camiño offers more than 40 activities this summer
From the end of June to September, the Vive o Camiño performing arts programme will offer more than 40 free activities aimed at all audiences, which will be held in the Galician town halls of the Portuguese Way and the Portuguese Coastal Way. With them, Tourism of Galicia, promoter of the initiative, seeks to fill with music and theatre the territory of the itinerary of the Portuguese Way and the Portuguese by the Coast, the two routes to which the Galician Government dedicates its efforts in 2018, as part of the schedule of the Master Plan of the Way.
In total, 44 free activities will be programmed, including storytelling and musical performances by different artists, accompanied by an informative exhibition on both the Portuguese Way and the Portuguese Coastal Way.
The first stop of `Vive o Camiño’ will be next Monday, 25th June, in the town hall of A Guarda in Pontevedra, and the last one, 14th September, in the municipality of Ames in A Coruña. The offer will be distributed by O Rosal, Oia, O Porriño, Nigrán, Pontevedra, Baiona, Mos, Valga, Vigo, Redondela, Soutomaior, Vilaboa, Barro, Caldas de Reis, Tui, Portas, Pontecesures, Padrón, Rois, Dodro and Teo.
The programme includes a particular proposal of stories and histories of the trees of the Portuguese Way, which will raise awareness of the importance of protecting the forest heritage of the Jacobean route, by Ángel Moure. A show that will be accompanied in some towns by live music animation by Servando Barreiro.
In addition, during’Vive o Camiño’, the new show by Magín Blanco will be presented and will complete the offer for singer Silvia Penide, with her show Femenino Plural, and Najla Shami, with Caminos de culturas, accompanied by guitarist and, in some cases, percussion, to make original mixes between Galician music and other African, Brazilian and even jazz sounds.
In addition, during this year, both itineraries will be equipped and signposted with an investment of 2.5 million euros, with which the aim is to strengthen the capacity to receive, signpost and promote these Xacobean routes.