Noticias

Through an online survey conducted by YouGov for Hosteltur to a thousand people, we can see how 90% of respondents say they personally organized their most recent vacation which tells us the great weight of technologies in the sector. Among the conclusions of the survey we observe how, for example, half of the tourists between 25 and 34 years old use their mobile phones to book accommodation and/or activities on the fly while a third of the travellers use apps from tourist companies when travelling or from destinations, even if they delete them later.

The YouGov survey segmented by age also allows us to see in more detail how different groups of tourists use the smartphone in their travels, depending on their age. For example, 60% of young travellers (18-24 years old) say they use their mobile phone to post photos and videos on social networks, but only 37% of those over 55 do this. On the other hand, 51% of tourists aged between 25 and 34 use the smartphone to book accommodation and/or activities on the fly, but this percentage drops to 28% for travellers aged between 45 and 54.

Another striking result is the use of applications that tourists use during their travels: airline apps, hotels, destinations, etc. Here, practically a third of travellers use apps from tourist companies (airlines, hotels, online agencies…) and the use of other applications such as those offered by tourist destinations (34%) or museums and attractions (23%) stands out.

The study also shows that the majority take into account the opinions and/or scores of other users when booking. What’s more, 62% of those surveyed tend to score on websites about the sites they have been and/or write opinions about them. The age group with the most “opinion” (71%) corresponds to travellers between 25 and 34 years of age.

Thursday November 29th, 2018
radiografia turista digital

Radiography of the Spanish digital tourist by age, income and apps used

Through an online survey conducted by YouGov for Hosteltur to a thousand people, we can see how 90% of respondents say they personally organized their most […]
Thursday November 29th, 2018
ria da estrela

Nine municipalities will collaborate in the delimitation of the cultural itinerary to Compostela by the estuary of Muros-Noia

The objective is to make this road official for the Xacobeo of 2021. The municipalities of Ames, Brión, Lousame, Muros, Noia, Outes, Porto do Son, Rois […]
Wednesday November 28th, 2018
workshop_barcelona

Excellent reception of the first workshop of the Diputación de Pontevedra in Barcelona

Provincial Council and companies held various meetings with companies and entities for the promotion of their companies and the presentation of the destination Rías Baixas The […]
Tuesday November 27th, 2018
informe mice

MICE Trends for 2019: outdoor spaces, unforgettable experiences and more technology

CWT Meeting&Events 2019 Report points to mice sector growth internationally MICE tourism will grow between 5% and 10% in 2019, according to the 2019 Report on […]