Noticias

CWT Meeting&Events 2019 Report points to mice sector growth internationally

MICE tourism will grow between 5% and 10% in 2019, according to the 2019 Report on Future Trends in Meetings and Events, prepared by CWT Meetings & Events, a division of Carlson Wagonlit Travel (CWT).

The study, in turn, reveals the latest trends in the industry, which highlights the role of technology, through the advancement of augmented reality, artificial intelligence or social media, which will take more weight in these meetings thanks to its ability to shape more attractive experiences. There will also be an increase in the demand for unusual spaces and activities for this type of event, especially in markets where MICE tourism is already established, such as the United States or Europe. In this sense, the organizers will bet on outdoor spaces, such as tree houses or rooftops to develop the meetings, thus contributing to make the experience of the attendees unforgettable.

At the same time, new collaborative event formats will be implemented next year, with the aim of involving listeners in the process of content creation, through questionnaires or the choice of speakers.

In this sense, the president and CEO of Carlson Wagonlit Travel, Kurt Ekert, confessed that hotel rates are also expected to increase by 3.7%, as well as flight prices by 2.6%.

Download the report

Tuesday November 27th, 2018
informe mice

MICE Trends for 2019: outdoor spaces, unforgettable experiences and more technology

CWT Meeting&Events 2019 Report points to mice sector growth internationally MICE tourism will grow between 5% and 10% in 2019, according to the 2019 Report on […]
Monday November 26th, 2018
jornada de clausura

The customer’s experience is a key and future element for the tourism sector

Two presentations and a round table around the client centered the official closing day of the Training Plan of the Galician Tourism Cluster The headquarters of […]
Friday November 23rd, 2018
workshop Barcelona

The Provincial Council of Pontevedra will organize in Barcelona a workshop aimed at opening new business channels for the tourism sector of the province

The event, which will take place on 27 November and is part of the lines of the Strategic Plan for Tourism, already has the participation of […]
Thursday November 22nd, 2018
A directora de Turismo de Galicia, Nava Castro, participar‡ na inauguraci—n da xornada internacional O impacto socioecon—mico do turismo en Galicia.

The Xunta highlights that Galicia is the second destination in Green Spain with better tourist prospects for the end of the year

The Director of Tourism of Galicia, Nava Castro, participated in an international conference on the socio-economic impact of tourism in Galicia held in Santiago de Compostela, […]