destacados

Tourism professionals participated in seminars on the international marketing of tourism products in Ourense and Santiago de Compostela with the aim of preparing their next participation in the World Travel Market in London. The workshops are part of the third Training Plan promoted by the Galician Tourism Cluster with the collaboration of the Galician Tourism Agency and given by IFFE Business School.
This internationalization workshop aims to show the participating professionals the main techniques of international marketing of tourist products, how to select the target markets and the channels through which to access these foreign markets, in order to enhance and improve the competitiveness of their companies. In addition, in order to be able to prepare and improve the results of participation in international fairs, this workshop includes a specific module aimed at this purpose, especially indicated for those companies and professionals who are going to take part in the World Travel Market of the month of November.
The training was given by José Miguel Alarcón, consultant partner of AbTur Asesores, and Mercedes Carballo, director of Crearte Servizos Culturais, who was in charge of teaching the specific module aimed at preparing and improving the results of the participation in international fairs.

Wednesday November 1st, 2017
Internac-OU-03

Keys for attracting international tourists and preparing for international fairs

Tourism professionals participated in seminars on the international marketing of tourism products in Ourense and Santiago de Compostela with the aim of preparing their next participation […]
Tuesday October 31st, 2017
Clausura Galicia Friendly 2

90 tourism companies receive the Galicia Friendly seal certifying the competences acquired in English

The City of Culture hosted the ceremony of awarding diplomas to take advantage of training, promoted by the Galician Tourism Cluster in collaboration with the provincial […]
Thursday October 26th, 2017
Ibernáutica 2017

Baiona will host in November the second edition of Ibernáutica oriented towards sustainable tourism

The Royal Mount Yachts Club of Baiona, the Maritime Club of Vigo and Asmar, with the support of the General Secretary of Tourism of the Xunta […]
Tuesday October 24th, 2017
Qué ver Galicia Turismo Familiar

The Galician Family Destination Brand launches two new tools to publicise this specialized offer

The initiative, promoted by the Cluster Turismo de Galicia, has just launched the new website and the app that includes the specialized offer in this segment. […]