In order to continue working to achieve five million visitors in Galicia in 2016, Turismo de Galicia has launched its summer campaign to promote Galicia as a tourist destination not only at this time if not throughout the year. continuing with the slogan I want to Galicia, the campaign has a budget of 4 million euros and its spot 150 different locations appear at 800 planes in which are traveled 5,000 km of Galicia.
Under format “selfie” the new campaign is to show Galicia claim through first-hand experience of the traveler to convey feelings that generate a positive reaction in the target audience. The campaign, which is financed by European funds, has three waves, the first being in the spring and is now turn to the second, summer. The goal is to reach the majority of the Spanish population, the main source market for tourism to the Community and that the Galicians know more closely their territory in tourism also making them participants of this campaign.
The Director of Tourism of Galicia, Nava Castro explained that to reach the international context, advertising campaigns on the Internet in Portugal, Germany, Britain, France, Italy and the United States will be developed.
Increased travelers and overnight stays
Nava Castro explained that in 2015 Galicia received 4.58 million passengers, 11.9% more than the previous year, which made more than 9.2 million overnight stays, an increase of 8.4% compared to 2014 . These figures assumed that the Community will lead the national growth in passenger numbers and I got the highest number of overnight stays in the last five years.
The Director of Tourism of Galicia stressed continuity in 2016 this positive trend as in the first quarter and more than 920,000 passengers and 1.7 million overnight stays were recorded, representing an increase of 8% compared to even period last year and the highest level since 2008 in the case of travelers and since 2010 in on the overnights.