One more edition, the Galician sector of trade fairs, congresses and incentives, MICE, reconvened at the IMEX fair in Frankfurt, one of the most important professional meetings in the field of meeting tourism. Representatives of this sector like ExpoCoruna or Palexco together with Tourism of A Coruña and Santiago Convention Bureau traveled to Germany to take part in this fair. With the help of Turismo de Galicia, they held professional meetings at the Galician Tourism promotion booth, which allowed them to make Galicia known as an ideal destination for trade fairs, congresses, incentives, product presentations and meetings with companies in the region. sector.
For example, ExpoCoruña interviewed different communication agencies and event organizers, a total of 18, of which 8 were Spanish companies, 6 were Portuguese, 1 was from the United Kingdom, 1 from Azerbaijan, 1 from Morocco and 1 from France. Most of these agencies dedicated to product incentives and presentations. In addition, the Galician representatives also took part in the already classic Noche Española, an authentic institution within the framework of IMEX, held in the halls of the Instituto Cervantes, and in which the director of the OTS of Frankfurt, Julio López Astor , And Frank Wewoda, editor of the specialized magazine “tagungswirtschaft”, talked about the evolution of Spain as a MICE destination in the German issuing market, as well as the demands it poses to Spanish companies in the sector, based on the revolution Digital and in light of current trends in the two countries.
The IMEX fair in Frankfurt has been consolidated as an essential event for the MICE sector, with an edition that has surpassed the 3,500 exhibitors from 150 countries and with the visit of more than 9000 professionals related to the sector.