Conceived with the aim of improving the commercialization and specialization of Destino Galicia, the Enoturismo Galicia and Galicia, Destino Destino brands had their place in the presentation program of the Galician stand in Fitur. Both projects, promoted within the framework of the annual contest of ideas launched by the Tourism Cluster of Galicia among its associates, have been created with the aim of promoting a greater specialization of the Galician tourist offer, helping to boost among its potential users The offer that Galicia agglutinates as much in enoturística matter as linked to the segment of the familiar tourism.
“At this point no one doubts Galician wine tourism potential,” explained the president of the Cluster Turismo Galicia, Francisco González, “but in conversation with the Galician Wine Routes we have been aware of the importance of creating a strong and unique brand That brings together all this heritage and facilitate the work of marketing. Gonzalez also highlighted the importance of wine tourism as a backbone of a differentiated and quality tourism, working hand in hand to promote its marketing through wine tourism packages.
This is how the Enoturismo Galicia brand is born, in which the resources of the Wine Routes of O Ribeiro, Ribeira Sacra, Rías Baixas, Monterrei and Valdeorras are grouped, following their adhesion to the Clúster Turismo de Galicia. The president of the Rías Baixas Wine Route, Juan Gil, in the name of all the Routes, encouraged those present to know this heritage: “come to know how we elaborate our extraordinary wines, come and see our vineyards, so different Of all the known, from the most beautiful vineyards by the sea of the Rías Baixas to the heroic terraces of the Ribeira Sacra, from the slate slopes of Valdeorras to the highlands of Monterrei, through the beautiful vegas and granitic smallholdings of Ribeiro “, While emphasizing that Galicia has an impressive raw material to be among the first national destinations to enjoy nature and wine tourism.
Galicia, attraction pole for family tourism
Together with Enotourism, the second project presented by the Tourism Cluster was the creation of the Galicia Family Destination label, an initiative is taking its first steps to be implemented this year and in which the Consorcio de Empresarios de Turismo de Turismo Sanxenxo (CETS), Provincial Federation of Businessmen of Hospitality of Pontevedra (FEPROHOS), Spanish Center of New Professions (CENP), Fisterra Travel (Interrías), Provincial Association of Travel Agencies of Pontevedra (AVIPO) and Hotel Bahía de Vigo.
Francisco González highlighted the great potential of our territory as a pole of attraction for family tourism. “Galicia is the second national destination preferred by Spanish families to spend the summer, according to the data collected by the Spanish Federation of Large Families,” said the president of the CTG, who emphasized the need to order and implement a system Of accreditation that allows this segment to identify tourist services and specialized Galician establishments that have facilities and activities designed and adapted for families.
The first step was in 2016 with the launch of the website, approval of requirements and opening of applications to join this program and that can request their registration through the web http://galiciadestinofamiliar.gal/. After a process of evaluation and verification that it fulfills the requirements to be part of the program, each establishment / service will be incorporated to the web and app of Galicia Destino Familiar. This will generate a network of offers around Galicia as an ideal tourist destination for the enjoyment of families, thus promoting the specialization of tourism, cooperation between different companies and entities in this segment.
The implementation of this project also seeks to build on a specific offer for families in which the seal of Galicia Destino Familiar is an endorsement for both customers and the sector, contributing to the loyalty of the target audience this project.