Clúster

The influence of social networks as a source of information and influencer in making decisions on sightseeing focuses republication Segittur, “Communication of tourist destinations and their brands through social media,” a book that has He has been prefaced by Segittur president, Antonio Lopez de Avila.

The publication also collect and investigate this new communication channel, provides useful recommendations for Spanish tourist destinations that have been collected from the project “Use and influence of social media and communication 2.0 in making tourism decisions and in the brand image of the destinations. Utility applications for Spanish tourist destinations “, funded by the Ministry of Economy and Competitiveness, which has developed in the Rovira i Virgili University between January 2013 and June 2016.
Recommendations 2.0 communication project are collected in the book, which has been developed by a research team who have been part Míguez Isabel M. (University of Vigo), Annette Pritchard (Cardiff School of Management), Nigel Morgan (University ol Surrey), Santiago Ariste (URV), Francisco Javier Paniagua (University of Málaga), Natalia Lozano (URV), M. Dolors Setó (URV), M. Noemi Rabassa (Universitat Rovira i Virgili), Estela Mariné-Roig (Universidat of Lleida) and Assumpció Huertas (IP, URV).

Book “Communication tourist destinations and brands through social media”

Tuesday June 28th, 2016
libro comunicacion 2.0

Recommendations 2.0 Segittur communication for Spanish tourist destinations

The influence of social networks as a source of information and influencer in making decisions on sightseeing focuses republication Segittur, “Communication of tourist destinations and their […]
Tuesday June 28th, 2016
curso cetur a veiga

CETUR organizes its first training course for reporters and tour guides outside Compostela

The course will be an intensive week in A Veiga, Ourense, from 11 to 15 July Between 11 and 15 July, the Centre for Tourism Studies […]
Monday June 27th, 2016
Termatalia en Brasil

Brazil recognizes the work of Termatalia

The Festival de Turismo de Cataratas de Foz de Iguazú, in Brasil, has recognized the work of Termatalia in the person of the director of the […]
Monday June 27th, 2016
240516torneopergrinación1

The added value of the tourism Golf Spain is estimated at around 775 million euros annually

In about 775 million per year figure the company Golf Business value added that golf brings to the tourism business in Spain, according to a study […]