Clúster

Enrique Lancis, director of Business Development and New Technologies Segittur

Director of Business Development and New Technologies Segittur, Enrique Lancis, focused his participation in the analysis of tecnolgías support tourism marketing and new business models that have arisen with the emergence of new tecnologías.En this Lancis sense analyzed the tourist experience in the XXI century, focusing on the experiences and how that experience is shared in a process in which the tourist is continuously connected what makes destinations have to be experiential. These changes have also moved to tourist destinations which have become smart destinations.

In this sense, Lancis explained the comprehensive plan of Tourism of Spain in which it is committed to the development of an innovative tourist destination, consolidated on a technological cutting-edge infrastructure, ensuring sustainable development of the tourist territory, accessible to all, facilitating the visitor interaction and integration with the environment and increases the quality of your experience in the destination and improve the quality of life of residents.

Download the presentation by Enrique Lancis

Tuesday March 22nd, 2016
segittur

#Jornada5M: The tourist experience s.XXI

Enrique Lancis, director of Business Development and New Technologies Segittur Director of Business Development and New Technologies Segittur, Enrique Lancis, focused his participation in the analysis […]
Tuesday March 22nd, 2016
mady

#Jornada5M: New trends and marketing strategies tour

Mady Keup, professor at SKEMA Business School “Small destinations must outline an alternative discourse, their own history and must use the new channels to make it […]
Tuesday March 22nd, 2016
Bo en Boca

Fusion gastronomic events in La Coruna with “Bo en Boca”

Continuing the commitment of A Coruña as a destination for gastronomic tourism, the city has launched a new initiative that takes place from 17 March to […]
Friday March 18th, 2016
OURENSE. 15.03.2016 CAMPUS, JORNADAS TURISMO RURAL. ANTONIO AGUARON, EIRC LOPEZ, ELENA RIVO, DIETER MOURE, VIRXILIO RODRIGUEZ MIRIAM TEJADA Y FRAIZ BREA. FOTO: MIGUEL ANGEL

Good health for rural tourism in Galicia

Ourense hosted presentations and panel discussions on this sector for the 10th anniversary of the Tourism Master of Interior and Health of the University of Vigo […]