Clúster

The high rate of transformation in the tourism sector poses new challenges for its professionals, who must be aware of how this unstoppable process is affecting the tourism industry. To this end, the Emilia Pardo Bazán Auditorium in Sanxenxo will host a sectoral day on the 15th of March within the Re-acciona TIC program under the title “The digitization of tourism and its challenges”.

Organized by IGAPE in collaboration with Axencia de Modernización Tecnolóxica de Galicia (AMTEGA), the day is open and directed to managers and managers of companies in the tourism sector. For more information or confirmation of attendance: comunicacion.reacciona@igape.es or at the telephone 986 419 922 (ext.2030)

PROGRAM
10.00 Institutional presentation. Francisco González. President. Consortium of Tourist Entrepreneurs of Sanxenxo.

Igape. José Manuel Fernández. Xerente Igape IP

Amtega. Eladio Otero. Xefe of the Department of Technological Innovation

10.10 The keys to the campaign “Presume de Galicia”
Tono Mugico. CEO. Mr. Tourism, marketing in action.

10.30 Re-activation success case
Maria Jesús Otero Acuña, formerly Nabia Naviera

10.50 Program Re-acciona ICT: services for the promotion of the digital economy in SMEs
Igape. José Manuel Fernández. Xerente Igape IP

11.10 Question Round

11.30 Networking

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Thursday March 9th, 2017
xornada reacciona

Sanxenxo hosts a sectoral day of the Re-acciona ICT program on the challenges of tourism digitization

The high rate of transformation in the tourism sector poses new challenges for its professionals, who must be aware of how this unstoppable process is affecting […]
Wednesday March 8th, 2017
mision comercial foto grupo exterior

Clúster Turismo de Galicia participates for the third year in the ITB Berlin with a commercial mission formed by 25 associates

The delegation, traveling together with the Director of Tourism of Galicia, Nava Castro, moves to one of the most important trade fairs for the tourism sector […]
Wednesday March 8th, 2017
albergues camino santiago

Spring on the Camino, new promotional campaign of the Provincial Council of A Coruña

With the aim of publicizing the attractions of the English Way and boosting the influx of pilgrims who use this itinerary to reach Compostela, the Provincial […]
Tuesday March 7th, 2017
20170302_rprutarrbb (3)

More than 1500 people participated in some of the activities of the Rías Baixas Wine Route in 2016

The itinerary enoturístico presented programming for this year with activities such as magic, family bike and family tastings and for women Magic sessions, family biking and […]