Clúster

The Tourism Strategy of Galicia 2020 defines sustainability, innovation and competitiveness as priority objectives, which will be achieved through:

– A sustainable, innovative and competitive tourism destination, based on natural resources and landscape under the principles of slow tourism with the sea as a reference, culture and heritage as references consolidating a quality offer and high value added. It is necessary to analyze the load capacity of points at risk of saturation and generate flows to redistribute tourism as well as bet on intermodality and for better use of existing connections (airport coordination, AVE arrival and rail connections, pedestrian mobility and Maritime …). In addition, we must work to improve the social recognition of tourism and its impact on wool society and wool economy.

– A destination in which the participation and collaboration of the tourist value chain are the bases on which is articulated an offer of resources and unique experiences centered on our identity values, that makes possible an efficient commercialization in the domestic and foreign markets, Under a brand that identifies us as territory, Galicia, and that under a general premise of quality attribute value to all sectors of our economy.

 – A destination that will have in the gastronomy its spearhead as a distinctive and unique tourist product and the Camino how great resources that facilitate the visibility of Galicia at an international level.

– A destination for those who are committed to new models of tourism marketing, impulse of the receptive, tourist information offices adapted to the new demands of the tourist and online marketing platforms together with the preparation of product manuals adapted to each market Foreigners and the prospection of new markets are key aspects for the internationalization of Galicia, not forgetting the implementation of a loyalty program to consolidate the growth experienced.

Saturday May 20th, 2017
vision

Where do we want to locate Destino Galicia in 2020?

The Tourism Strategy of Galicia 2020 defines sustainability, innovation and competitiveness as priority objectives, which will be achieved through: – A sustainable, innovative and competitive tourism […]
Saturday May 20th, 2017
diagnóstico Estratexia2020

The three Galician universities responsible for the diagnosis of Estratexia2020

In this work an analysis was made of existing resources and products, positioning of the Galicia brand, reputation on line, degree of knowledge and implementation of […]
Saturday May 20th, 2017
objetivos estrategia 2020

Consolidate a competitive destination, a major objective of the Galicia 2020 Tourism Strategy

The fundamental axes of this new roadmap are to exploit the inherent facials of Galicia such as its landscapes, its culture, heritage and historical hulls or […]
Saturday May 20th, 2017
mesa de trabajo pontevedra Estratexia Turismo de Galicia 2020

A roadmap developed under the criteria of participation and transparency

Through an open, transparent and participatory methodological process, three Galician universities were involved for the first time, as well as the representatives of the Woolen chain […]