Analysis of Galicia Rural Tourism to build a sector with future

ESTUDIO MERCADO

Analysis of Galicia Rural Tourism to build a sector with future

FEGATUR collects on its website the study developed by the Galicia Turismo Rural brand to better understand the characteristics of this sector, its geographical distribution and the characteristics that define the Galician rural tourism in front of the rest of the autonomous communities, which allows to draw conclusions that allow Explore new market niches and opportunities for their development and professionalization. The fundamental objective of this study – which you can download in this link-  Is to obtain enough data to be able to subsequently establish a complete 2017-2018 action plan for the Galicia Turismo Rural brand, with realistic objectives and appropriate strategies.

Throughout this study, a contextualisation of the rural tourism sector is presented. Galicia, collecting the number of rural accommodation establishments in Galicia, classification, geographical distribution, number of rooms and places, the profile of the owner and the general problem. The study also includes an analysis of the conjuncture of rural tourism in all the Spanish Autonomous Communities and the evolution of the main indicators, as well as studies related to consumption trends in this market segment, which allow us to find new opportunities and Niches that help to continue developing the Galicia Turismo Rural brand.

Profile of the owner and the rural tourist in Galicia
Among the main conclusions drawn from the report is that Galician rural tourism has a higher satisfaction index than the national average, with a positive evolution in occupation and number of travelers, although the specific weight of rural tourism in Galicia remains very low , Marked by a high seasonality and by what the owners perceive as a threat, the collaborative economy that generates alternative accommodations that the sector detects as an intrusion, although it has a niche market that is growing: food and wine.

In the owners’ chapter, the report stresses that those in charge of Galician rural tourism need more language training and new technologies, as well as investing more in promotion to gain visibility in the global market. In addition, a restructuring of the associative structures would be necessary, promoting them among the associates to gain competitiveness. It also emphasizes the need to increase the services and complementary facilities that favor a more complete experience without leaving the accommodation.

Finally, as regards the profile of the Galician rural tourist, the portrait that draws the report is that of a mainly Galician or Madrilenian traveler, who travels in pairs and is mainly housed in shared rural houses mainly of the Rías Baixas and Terras de Santiago and Deza , which seeks disconnection and relaxation, which values ​​the wine and gastronomy of Galicia and that chooses good reputation online, especially in regard to cleanliness, comfort and location.

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