The Galician Tourism Cluster bets on Fitur to give visibility to new tourism marketing proposals promoted by the sector
One more edition will maintain the management of the working space of the stand in Galicia at the International Tourism Fair
Among this year’s novelties, the CTG brings its Presume de Galicia initiative to Madrid
The Galician Tourism Cluster will participate in the International Tourism Fair, Fitur, which will be held from 17 to 21 January in Madrid and will bring some new developments with respect to their participation in past editions. Thus, in addition to the management of the working space of the Galician stand, the Cluster gains presence in the Galician stand through two spaces: one dedicated to the products and marketing initiatives that it has launched to date, which will occupy a corner of the Galician stand, where information will be offered on wine tourism, active tourism, family tourism or sports. The second space will be dynamic. This is the first time to bring the Presume de Galicia initiative to Madrid, which will make this great community of lovers of Galicia more known, offering information and giving the option of taking photographs at the stand in Galicia boasting territory.
“Fitur is still one of the major events in the sector, the first of the year, and we are glad to see that the Galician tourism sector is gaining muscle in recent years, improving figures. These meetings serve us to take stock of the year but, above all, they are useful to set the objectives we are going to work on in 2018. Undoubtedly, 2017 has been a great year for the Galician tourism sector but we have a lot of work ahead of us,”explains the president of the Galician Tourism Cluster, Francisco González,
In addition to these two novelties, the Galician Tourism Cluster will also be the protagonist of one of the presentations, which will take place on Friday, January 19, from 13h. Under the title “New initiatives for the commercialisation of tourism in Galicia”, the CTG will bring the proposals in which it is working together with the sector and the public administration to improve Galician tourism offer closer to the professional sector that is coming together in Madrid. The presentation will be given by the president of the CTG, Francisco González, who will be accompanied by the director of Tourism of Galicia, Nava Castro.
In addition to this presentation, it should be noted that the Galician Tourism Cluster maintains a very active presence in the first professional event of the year through the management of the workspace with which, once again, the Galician sector has to maintain its professional meetings. Through the management of the agenda and 14 work tables, professionals in the sector will be able to develop their meetings and B2B meetings during the days dedicated to the professional sector in a 30-minute strip, to make it easier for anyone who needs it to have a space equipped for this purpose.
Galicia becomes the community with more Q awards for quality tourism with leadership in various strategic fields
A total of 27 new tourist establishments and services are added to this list that recognizes the commitment to excellence and strengthens Galicia as a destination.
Galicia’s commitment to excellence comes from being recognized with the first position nationally in the classification of Q for Quality Tourism Quality, awards granted by the Institute for Quality Tourism in Spain. Our Community surpasses Andalusia for the first time after 27 new establishments and services have been incorporated in these months.
With a total of 273 Q awards for Tourist Quality, Galicia’s leadership is particularly outstanding in several areas considered fundamental to the Galician Tourism Strategy 2020 such as sports facilities, rural tourism houses, industrial tourism and active tourism, spas and hotels. Specifically, six out of ten sports yachting facilities with Q for Quality in Spain are in Galicia, 63.6%. In rural tourism, half of the accommodation establishments that will hold this recognition in 2018 are Galician, 47%. The same is true for industrial tourism services and infrastructures (46%), active tourism (37.5%) and spas (23%). Almost 20% of the hotels with Q for Quality will continue to be in Galicia this year, 71 of the 393 distributed throughout Spain, a guarantee for travelers.
Other areas where our Community stands out are travel agencies and catering services. In the latter Galicia wins 11 certifications and occupies the second place.
Excellence and competitiveness
These new data show, once again, the commitment of the Galician tourism sector in two directions: the consolidation of an increasingly competitive destination, where quality takes precedence over quantity; and the interest in offering travelers the best possible service as part of the willingness of the Galicians to always offer the best welcome to those who visit us.
Participation of the Galician Tourism Cluster in Fitur
A few days before the new edition of the International Tourism Fair 2018 in Madrid, the Galician Tourism Cluster last their participation in the main national sector fair. One more edition, the stand in Galicia will have a meeting space that will be managed by the Cluster and in which professionals of the sector who so wish will be able to keep their meetings with national and international tour operators. In this way, the Cluster will manage the agenda of the 14 working tables in which meetings will be organized in 30-minute slots for each meeting. To request the use of these tables, professionals may request time reservations for the tables, indicating their company and the operator with whom they are going to meet through an email to email@example.com. In addition, at the fair itself, they will have at their disposal two people who will be in charge of managing these appointments and controlling the tables.
Presentations at the stand in Galicia
In addition to the participation and active presence of the different associates of the Galician Tourism Cluster in the presentation program that will host the Galician stand throughout the three days of professional fair, on Friday 19 the Galician Tourism Cluster will star in its own presentation. Under the title “New initiatives for the commercialization of Tourism in Galicia”, the president of the Galician Tourism Cluster, Francisco González, will review the tourism products promoted by the CTG in collaboration with its partners and Tourism of Galicia with the aim of improving the commercialization of the Galician tourism offer through differentiation, training and specialization in niche markets such as active tourism, wine tourism or family tourism.
Finally, it is worth mentioning that the CTG will also be present in other activities that will be developed within the framework of Fitur 2018’s extensive programme, such as the Exceltur Tourism Leadership Forum, the Turespaña Forums and the UNWTO Awards for Sustainable Tourism.
AGAFE holds its annual meeting in Expourense, taking stock of the 85 fairs and 500 events held in 2017
Mundo Ferial presents Alejandro Rubín with a recognition as the outstanding manager of the sector in 2017 in honor of his internationalization trajectory.
The Galician Association of Fairs/Events, AGAFE, an association of 60 members from the four Galician provinces that employs 20,000 workers, held its sixth Annual General Assembly in Ourense, which served to take stock of the activities developed throughout 2017, a total of 85 fairs and 500 events, contributing with these to energize different productive sectors. These events brought together 5,500 exhibitors, occupied nearly 600,000 m2 and attracted 2,255,000 visitors.
Rosendo Fernández, vice-president of the Provincial Council of Ourense, attended the closing of this assembly, who stressed “the importance of the associative movement to gain visibility and promote the fair sector, tourism of congresses and meetings in Galicia, strengthening not only the Atlantic axis but also the interior”, also highlighted “quality as a credential for companies and agents that belong to this area”. The vice-president was accompanied by the president of AGAFE, Alejandro Rubín Carballo, and members of the board of directors, including the vice-president and managing director of the Vigo Trade Fair Institute, the managing director of the Semana Verde de Galicia Foundation, the president of the Galician Booksellers’ Federation or the president of the Galician Federation of Self-Employed, as well as companies and associated professionals.
During the course of the assembly, the strategic objective was to capture foreign events that could take place in Galicia, whether they come from the national or even international market. To this end, the association, which represents the entire value chain of public and private service companies that come into contact when it comes to producing a trade fair, congress or other type of professional meeting,”will analyze which international channels and organizations will be the most appropriate in order to project itself at a global level and increase the number of forums in which to promote the group of associates,” said Alejandro Rubín, president of AGAFE and managing director of Expourense.
Award for Alejandro Rubín
The specialized media “Mundo Ferial” with more than thirty-five years of presence in the sector, wanted to take advantage of the setting of the Galician assembly to give a recognition to Alejandro Rubín, managing director of Expourense, as Outstanding Director of Fair Institution of the year 2017. Highlighting the achievements in the internationalization of Termatalia and its trajectory promoting and promoting Expourense, Galicia and Spain abroad through its national and international fairs. This name is thus added to those of others who were prominent trade fair directors for this magazine such as Christine Michels (Messe Frankfurt); Carlos de Sebastián (President of OPC Spain); Xavier Castells (Fira Barcelona); Pedro Mahringuer (Hannover Messe); Rosa M. Verguizas (Prodiseño); Julio Abreu (Madrid Convention Bureau); Joaquín Cabral (Grupo Marva); Jordi Bárzano (Barcelona); or Carolina Sicilia (MICE Tilesa), among many others.
Born Club da Auga de Galicia, promoted by Turismo de Galicia
Tourism of Galicia has presented a new tourism initiative, aimed at the generation of specialized and innovative tourism products that contribute to build a competitive and modern tourism offer in Galicia. On this occasion it is the Club da Auga de Galicia, a proposal of alliance of interests between the Agency Tourism of Galicia and the companies linked to water management with the aim of socially and economically value water in Galicia, while seeking its use as a tourist product.
In this sense, the Club da Auga de Galicia was created with the aim of integrating entities and initiatives of the Galician tourism sector that exploit water resources: companies, business associations, product clubs, commercial brands, etc.
These companies may join either as sponsoring partners or as collaborating partners. In the first case, these are Galician companies and institutions linked to the management and exploitation of water that will become partners in the project, introducing the club’s objectives in its communication, marketing and CSR policies.
On the other hand, the collaborating partners will be those that provide tourist services related to the auga. They are companies, generally of tourist services, that contribute products to the commercial catalogue of the Water Club of Galicia. While Promoters who develop tourism accessibility projects can also fulfil this function and are full members, the Partners have a list of Club suppliers.
Membership in this club implies the mobilization of social and economic means for the valorization and social use of water resources, the generation of tourism products from water and associated natural and cultural heritage and the integration of entities and initiatives of the tourism sector that exploit water in a sustainable way, as well as the creation and positioning in Galician society and the tourism market of a brand for products linked to water in Galicia.
Ourense premieres athletics track at the Expourense
With an investment of 3 million euros, the facilities were inaugurated with two competitions, which brought together in the city of Burgas 800 athletes, the final stage of the Abanca League winter in the base categories and the trophy created for the occasion, which included the best Galician athletes in all disciplines.
The hydraulic track that has been built in Expourense has a 200-metre track and has eight streets in the central part and six in the periphery, which allow developing various disciplines. In addition, it has a retractable grandstand with capacity for 500 people, which can be extended to other dismountable grandstands for up to 1,700 people. The lifting of the track and its withdrawal can be done in about ten minutes.
The project, promoted by Xunta de Galicia, the Provincial Council, Concello and Expourense allows Ourense to have the most modern indoor athletics track in Galicia, a facility that is among the three best in Spain and which will allow the city to host national and international sports competitions.
The inauguration of the facilities took place in a ceremony attended by Alberto Núñez Feijoo, President of the Xunta; José Ramón Lete, Secretary of State for Sport; Marta Míguez, General Secretary for Sport; Manuel Baltar, President of the Provincial Council; Jesús Vázquez, Mayor of Ourense; Isidoro Hornillos, President of the Galician Athletics Federation and Alejandro Rub.
After these first competitions, next week the sporting events for the recently inaugurated tracks will continue with the Galician veterans championship, the first week of January 2018 the regional combined events and the Spanish U-20 Championship.